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Bupa Carat Ogilvy

'Bupa By You' campaign set to roll out

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By The Drum Team, Editorial

September 1, 2011 | 2 min read

Bupa will next week launch a TV advertising campaign to promote its new health insurance product.

The mutli-million pound ‘Bupa By You’ campaign will promote the ‘adaptable and affordable nature’ of the product across TV, direct marketing and online, created by OgilvyOne.

The campaign is an evolution of the brand’s ‘Helping You Find Health’ campaign, which began earlier this year and focuses on real people in real situations.

Sue Moore, marketing and customer development director for Bupa Health & Wellbeing, commented: “Bupa By You is proof that health insurance doesn’t need to be one-size-fits-all. We have put the customer at the heart of the decision making process and the adaptable nature of the product reflects how we have listened to their needs.”

Annette King, chief executive of OgilvyOne, added: “This campaign demonstrates how Bupa is doing things differently - providing an adaptable product that meets individual customer needs. The multi-platform approach allows us to communicate with customers on a very personal level, as well as showcasing the range and scope of who this campaign is aimed at. ”

Carat was media buyer and planner on the campaign, which begins Monday 5 September.

Bupa Carat Ogilvy

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