Truth PR to take Durex Play on tour
Reckitt Benckiser has appointed Truth PR to work on a national experiential campaign to relaunch its Durex Play brand.
The Manchester agency was appointed after its 'Durex Play Good Vibrations Tour' hit the spot in a competitive pitch.
A 1960s VW campervan replete with a 'hippy love guru', a confessional booth and a giant 'spice dice' game will tour London, Cardiff, Manchester and Newcastle next month.
While the PR firm's brief is to showcase the full Durex Play range, sister agency Truth Design has also created a new website, marketing collateral, online assets and creative concepts for the tour.
"We really wanted to bring the brand to life and engage with the nation’s curious audience to show how accessible and fun the Durex Play brand is," said Fiona Kirwan, managing partner at Truth PR.
"We’ll be bringing an Indian summer of love to the UK with The Good Vibrations Tour and giving people the tools they need for a more enjoyable sex life. Although the brief is predominantly experiential we are also pushing the Tour experience through digital platforms with Facebook and You Tube engagement to take it to a far larger audience.”