Hotel La Tour appoints Cube3 for marketing


By The Drum Team, Editorial

August 30, 2011 | 2 min read

Cube3 has won a contract to develop the marketing for new hospitality chain, Hotel La Tour.

Manchester based agency, Cube3, was invited to pitch for the initial brand elements – deriving inspiration from a ‘modernist art’ theme to create a fashionable and design led image throughout the hotel. Hotel La Tour was reportedly so impressed with the work; it assigned Cube3 with the development of their marketing strategy, the website and the roll out of all their marketing material.

The next phase of the project will see Cube3 develop the modernist art concept to include individual brand identities for different areas within the hotel.

Jane Schofield, managing director of Hotel La Tour, said: “Cube3 were asked to pitch for the business with initial brand elements, however their vision for our brand going forward fit perfectly with what we had envisaged for the collection and as such we decided to work with them across the marketing board.

“As the first hotel in the collection, marketing and branding will play a key role in its success and we are confident that the partnership we have formed with Cube3 will aid us in that success.”


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