Digital Transformation

Highland Spring appoints Whitespace as digital marketing agency

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By The Drum Team | Editorial

August 29, 2011 | 3 min read

Bottled water brand Highland Spring has appointed Whitespace as its digital marketing agency.

Whitespace takes over the account following the closure of GRP earlier this year, and will begin by developing a new digital strategy to support the company’s plans to become the top bottled water brand in the UK.

Paul Condron, head of brand marketing, Highland Spring Group said: “We were extremely impressed by Whitespace and their creative approach to evolving our digital strategy for Highland Spring and our expanding brand portfolio. Their technical, creative and analytical capabilities are all excellent and we are extremely pleased to have the new team on board.

Iain Valentine, creative director at Whitespace said: “Highland Spring is one of Scotland’s best known brands and we are absolutely delighted about the appointment. We are looking forward to working with the lead brand planning team at Story to push the potential for consumer engagement for Highland Spring through digital channels"

The hosting of maintenance of the current Highland Spring website will be maintained by recently launched Guy Robertson Advertising ahead of the launch of a new site by Whitespace.

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