Network Rail tasks Uniform with New Street Station visual redevelopment
Network Rail has commissioned Uniform with a visual redevelopment of Birmingham’s New Street Station.
The Liverpool design consultancy has been appointed to communicate the scale of the project, and has created a three minute film, alongside various computer-generated images of the new station, which is set to be completed in 2015, with construction already underway.
“We want to get people excited about this development. It’s been a long time coming, and one of the biggest investments in Birmingham for 40 years,” said Ben Herbert, communications manager at Network Rail.
“We needed an approach that would show the high quality of the development and the significance as part of the larger regeneration of this part of the city,” he added.
“The brief was to highlight the functional improvements of the station for all users, from daily commuters to those that just pass through on an evening out in Birmingham,” explained Uniform creative director Laurie Jones.
“As well as clearly demonstrating the positive impact on accessibility, convenience and navigation we were also keen to show off the world-class architectural aesthetics, particularly the internal atrium and external polished stainless steel wrap.
“The film aimed to capture a snapshot of the future interweaving journeys that will happen on any given day of this landmark development.”
In developing the project, Uniform has worked alongside architect AZPA.