ITV agrees gaming deals around Red or Black?
ITV has agreed two gaming deals around Simon Cowell’s new game show, Red or Black?
The deals have been agreed with gambling firm Gamesys and TV company Monterosa.
The programme, hosted by Ant and Dec, which begins on Saturday 3 September, will see contestant play to win a £1m prize.
Gamesys will produce four pay-to-play games; Red or Black Slots, Red or Black Instant, Red or Black Hi Lo and Red or Black Stacks, featuring the show’s branding.
A TV advertising campaign will promote the games, which will be available through ITV.com.
Meanwhile, Monterosa will produce a free-to-play social game which users will allow users to play along with the show through itv.com.