McCann Erickson Central has won the media accounts for price comparison site Cruise.co.uk and ready meal home delivery company Wiltshire Farm Foods.
Cruise.co.uk has handed the Birmingham agency its £800,000 media budget, with work to begin immediately. The Wiltshire Farm Foods budget is £1.5m.
Kevin Murphy, managing director at Universal McCann, said: “We have extensive experience in both travel advertising and direct response media buying, so we’re delighted to be working with Cruise.co.uk and Wiltshire Farm Foods. We are looking forward to adding real value to both teams.”