Aviva launching new online car insurance brand
Aviva has today announced that it is launching a new car insurance brand, ‘Quote me happy’.
The insurance company says the new brand is aimed at internet shoppers who prefer to shop on price comparison sites and manage their insurance online.
Quote me happy was an advertising slogan for home and motor marketing campaigns for Aviva for several years and is still well recognised by customers. The company said that even though the TV advertising ended five years ago there were still more than 45,000 search engine enquiries last year.
Steve Treloar, Aviva’s retail director, said: “Quote me happy is an online-only insurance brand, specifically designed for internet shoppers – offering fully-comprehensive insurance for lower risk drivers.
“Customers will be able to get quotes, buy insurance, print documents and manage their policies online.
“This new service builds on the success of our existing motor insurance business. It is deliberately distinct from the Aviva brand – which already gives customers the choice of dealing with us directly online, by phone or through an intermediary or other corporate partner. Quote me happy is designed for people who want a good quality product, but are happy to serve themselves.”