Which Premier League football clubs are using social media to their advantage best? And what more could they be doing to drive their social media strategy? Steak Digital's Peter Wood looks at how well football clubs are performing off the pitch... in the realm of Twitter, Facebook and blogs. Who are the winners and who lags behind in the social media game? As the new season kicks off The Drum laces up its boots and gets stuck in...
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STEAK is an International digital marketing agency with offices in Europe, Asia Pacific and North America. We were founded in 2005 by search engine pioneers who saw the need for a specialist digital agency that understood marketing and technology – and could talk the language of both worlds to help brands increase their online presence. Today the STEAK Group brands, STEAK and Minute Steak (www.minutesteak.co.uk) operate at a global level with two of the original founders continuing to manage the company. In 2011 STEAK became part of Dentsu, the World’s fifth largest marketing communications agency, with over 100 offices in 27 countries. The company’s range of services have expanded since it’s early days as a search agency to encompass integrated digital media and creative, but the focus remains the same: to deliver digital campaigns that generate a return on budgets, whether measured against sales targets or brand and engagement metrics.Find out more
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