New design for Carling off-trade packaging
Larger brand Carling has unveiled a new repositioning for its packaging, created by product design consultancy Echo Brand Design.
The agency was appointed in November to develop a new strategic repositioning of its off-trade packaging, with a new font and glassware also created.
Mike Read, Carling brand director, said: “The new packaging is a crucial element in our five point plan to rebrand Carling. Even though Carling has been the UK’s No.1 beer brand for three decades it is important to consistently position ourselves as an innovative category leader. The redesign introduces a more modern and stylish look whilst retaining a familiar look and feel that is characteristic of Carling.”