The Edinburgh International Marketing Festival (EIMF) is hosting the Ogilvy Debate, which marks the centenary of the Scottish father of advertising, David Ogilvy.
The debate on August 25, open to all in the marketing, advertising and communications industry, will dissect Ogilvy’s famous ‘big idea’ which asserts that advertising without a big idea “will pass like a ship in the night” and EIMF will pose the motion: The house believes the ‘big idea’ is dead.
Arguing for the motion is Ivan Lewis, MP and Shadow Secretary for State for culture, media and sport, Scott Gallacher, chair of the Marketing Society Digital Network and Rob Brown, board director of the CIPR.
Against the motion will be Paul Bainsfair, director general of the IPA and Hugh Baillie, chief executive of Ogilvy & Mather. In the chair will be Kenny Harris, founder of Heasdsurf.
Graeme Atha, Marketing Society director, said: “Scotland has so much creative talent and the festival aims to bring people together to explore and challenge ideas, as well encourage new collaborative opportunities. Our inaugural event last year was a huge success and we hope this year’s efforts will further enhance the important role the industry plays in developing companies and contributing to the economy.”