Big Communications WKD

WKD returns to TV screens after three years


By The Drum Team, Editorial

August 22, 2011 | 2 min read

A new TV advertising campaign has begun for WKD, the brand’s first for three years.

The campaign, which launched last week during Celebrity Big Brother’s first episode on Channel 5, continued the ‘Have you got a WKD side?’ theme, written by Big Communications creative team Craig Buzzel and Richard Davis and directed by Jon Greenhalgh from Short Films.

Debs Carter, marketing director for WKD, commented: “Research consistently tells us that WKD ads have higher cut-through levels than some of the higher spending brands. We are really excited to have a new ad that we’re sure our target audience will engage with”.

Dylan Bogg, Big’s CEO and executive creative director, commented: “The new WKD ad continues a long line of excellent TV advertising for the brand in a campaign that proves its effectiveness time after time.”

Supporting the campaign will be a Facebook page which will feature fans of the brand, which is part of a competition that was launched prior to filming.

Big Communications WKD

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