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Over three quarters of UK companies use CRM system, survey claims

Over three quarter of companies in the UK use a Customer Relationship Management (CRM) system, new research has revealed.

According to a survey organised by the Institute of Sales & Marketing Management (ISMM), revealed that 77% of organisations in the UK use a CRM system, while 60% said they were either ‘satisfied’ or were ‘very satisfied’ with their current CRM system.

Of the companies who did not have a CRM system, almost half (45%) said that they did plan to use one in the future, while 34% were interested in CRM systems but said that they needed further information.

Many users said that they used CRM for organising webinars and email campaigns, but few were using social CRM formats such as LinkedIn, Twitter and Facebook.