Domino’s pizza has been announced as the official eviction night partner for Big Brother, with a merchandising event planned.
Throughout the new series, Domino’s will be promoting a free Coke deal, whereby consumers will get a free 1.25 litre of Coke or Diet Coke on every eviction night with any purchase of a large Domino’s Stuffed Crust pizza.
The campaign will run across the Northern + Shell portfolio on TV and online including the Big Brother website, mobile app and Facebook page.
Simon Wallis, sales and marketing director for Domino’s, said: “Domino’s is very excited to be the official Big Brother eviction night partner and we look forward to working with Channel Five as they breathe new life into this iconic show.
“The evictions will provide another great opportunity for us to reach our core target audience in their homes at a key ordering time. When it comes to a great night in front of the TV and waiting to see who the latest evictee will be, what more could you want than a piping hot Domino’s and a Coke?”