Modern Marketing

Browse: Bullring hosts #backtobham campaign with 383 Project

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By The Drum Team | Staff Writer

August 22, 2011 | 2 min read

A campaign allowing visitors to pledge support for Birmingham after the riots is being hosted on Bullring’s Rewards site Browse: Bullring.

The campaign, which 383 Project worked on, asks visitors to use the hashtag #backtobham, or support the campaign on Facebook. Registered users of Browse: Bullring can also claim their own “Love Birmingham” badge to show their support to the campaign throughout the site.

The campaign comes not long after Marketing Manchester and the Arndale shopping centre launched an 'I Love MCR' promotion. Marketing Manchester is also planning a 'We Love MCR day' for Friday, 26 August.

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