Crown Paints launches 'It's Personal' repositioning with TV campaign
A new TV campaign from Crown Paint has launched today (Friday 19 August) highlighting the brand’s new positioning ‘It’s Personal’.
Created by BJL, the campaign blends animation and real life footage to bring walls to life and promote the new proposition, launched internally at the end of last year, which is only now rolling out to trade and consumers.
Supporting the TV campaign, with media by MEC Manchester, will be supported by social media activity, as well as trade and Home Leisure Press.
BJL was appointed as Crown Paints' creative agency in March 2010, picking up the account from TBWA and was then subsequently appointed as its PR agency last month.