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Readers Digest

Relaunched Reader's Digest sees circulation increase during first half of 2011

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By The Drum Team, Editorial

August 18, 2011 | 2 min read

A total average increase in circulation figures for magazines of 0.1% has been experience, while the relaunched Reader’s Digest has grown by 9%, according to the latest figures.

The latest ABC figures for magazine circulation during the first half of 2011 has found a minor increase in total average sales for magazines.

The Children’s Magazines: Pre-School sector has witnessed the largest growth in sales with 15.9%, while News & Current Affairs Domestic also registered a total circulation growth of 7%.

General interest: Miscellaneous was also on the rise by 6.2% on last year’s total.

Reader’s Digest, which relaunched earlier this year with a £500,000 investment after it was pulled out of administration by its management team, saw its circulation increase from 403,458 in 2010 to 440,419 during the same period this year.

Gill Hudson, editor-in-chief of Reader's Digest, said: “We’ve completely reinvented the magazine for the 21st century, and it’s gone down a storm with long-standing and brand-new readers alike. We have transformed one of Britain’s greatest magazine brands and made it relevant for a whole new generation.”

Of the overall figures, Barry McIlheney, CEO of the Periodical Publisher's Association, said: "These figures demonstrate the continued strength of magazines in a rapidly evolving market and underline their unique ability to create a real emotional connection with audiences through their trusted and engaging content."

He added: "Innovation and creativity remain at the core of today's successful consumer magazine brands as they build their reach by capitalising on new opportunities online, on mobile devices, via social networks, and through face-to-face events."

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