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Tangent Graphic

Merger agency between Snowball and Tangent One launched


By The Drum Team, Editorial

August 18, 2011 | 2 min read

Tangent Snowball, the agency formed from the merger of Snowball and Tangent One, has launched today.

The merger between customer management specialists Snowball and digital marketing agency Tangent One has led to an ‘insight to influence’ agency offering marketing strategy, design & creative, brand communication, content, ecommerce, websites, search optimisation & marketing, eCRM, mobile and social media services.

The move comes almost two years after Tangent PLC bought Snowball.

Former MD of Snowball, Damian Bentley, has become the MD for the new agency.

He said: “We have seen a major shift in clients wanting to ditch their wide roster and seek out a new breed of full-service agency. They want businesses that can create powerful connections while demonstrating effective and measurable performance. By merging Snowball and Tangent One together we have created a company that does just that.

“We’ve got a great team in place, and the agency tries to bring a sense of fun to everything we do – both with our clients and within the agency. We’ve got a great mix of experienced marketing people and young planning and social media teams, developing exciting and fresh ideas for our clients and their businesses.”

Tangent Snowball’s client base includes Bang & Olufsen, Carlsberg and The Labour Party.

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