Cow & Gate appoints Frank for consumer PR
Frank PR has been appointed the consumer public relations campaign for baby and toddler brand Cow & Gate.
Frank’s role with the Danone Baby Nutrition owned brand will be to create a buzz amongst mums about the growth and development of toddlers, and raise awareness of their different nutritional needs.
Helen Messenger, head of corporate affairs at Cow & Gate, said: "We were impressed by Frank’s innovative approach to communicating with mums. The team demonstrated a very different strategic approach, reflecting how mums really communicate and seek advice these days."
Frank’s appointment comes at the same time as the launch of a major a new Toddler Census campaign, whichwill explore what life is like for British toddlers.
The campaign will use traditional media relations alongside digital, SEO and social media activity and a mum word-of-mouth campaign.