Digital Transformation

sk:n brings in Net Media Planet to develop paid search strategy

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By The Drum Team | Staff Writer

August 17, 2011 | 2 min read

Skin clinic sk:n has appointed Net Media Planet to implement a paid search strategy to improve its search performance.

The appointment follows a four-way pitch which will see Net Media Planet tasked with the development of a strategic cross-channel pay-per-click programme to raise the sk:n online profile as well as on mobile.

The consultancy will also act as an advisor to sk:n on regulations on marketing non-invasive treatments such as botox and the impact they will have on the search marketing strategy.

Julie Davies, marketing director at sk:n said: “The cosmetic surgery industry continues to evolve at a staggering rate, and in this fiercely competitive market it is vital we tap in to changing consumer behaviour.”

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