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Experian

'Resilliance of shoppers tested' by riots claims latest Experian Footfall commentary

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By The Drum Team, Editorial

August 17, 2011 | 2 min read

Last week’s riots across England ‘tested the resilience of shoppers’ claims the latest Experian Footfall commentary, with a fall of 4% in consumer footfall with the same week last year.

According to the commentary, 8 August to 14 August saw a 4% decline in consumer footfall across the UK, and a decline of 1.6% in comparison with the previous week.

Retail parks also saw an annual decline of 0.7% on last year, and a much higher fall of 6.1% on the previous week.

Says the commentary: “This week has been an enormous test of the resilience of UK shoppers. Whilst rioting has impacted shopping patterns, most markedly in the London Boroughs, consumers have been quick to get back to business as usual and appear determined not to let the recent activities stand between them and that essential purchase.

“A challenging week for retailers, many of whom were forced to close early to deal with the aftermath of violence and looting or simply as a precaution. A knock-on impact from fewer trading hours is less footfall. However, despite the difficulties footfall levels compared against the same week last year were only down 4.0%. The week-on-week fall of 1.6% is in line with last year’s trend, as the summer holidays are now in full swing and fewer shoppers are expected.

“On Thursday and Friday consumers’ confidence returned and the index shows an improvement in shopper levels, down only 2.7% on last year. Retail parks remained unaffected, the index reports a decline of 0.7% compared to the same week last year.”

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