The Portman Group hits back at claim that alcohol brands target youngsters through social media

The Portman Group has hit back at a report that young people are being targeted by alcohol brands through social media.

Earlier today, charity Alcohol Concern released a report that claimed young people were targeted through online competitions and incentives run by branded Facebook and YouTube pages and Twitter feeds.

Sarah Hanratty, head of external affairs for the Portman Group, commented: “It is entirely misleading to suggest that alcohol marketing is being targeted at under 18s - the UK already has some of the strictest rules in place around digital media to prevent alcohol being marketed to children or in a way that might appeal to them. It is perfectly legitimate for drinks companies to use social media to market their products to adult consumers provided there are clear safeguards in place - which there are.”

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