A campaign for domestic violence charity Refuge, and cosmetics brand Avon has been created by Code Computerlove, using social media to convey its hard hitting message.
The ‘1in4women’ campaign features a Facebook app which is able to calculate the number of Facebook friends who may experience domestic violence in their lives. A dedicated microsite which provides details on how people can spot the signs of domestic violence has also been developed.
The campaign aims to break down taboos around domestic violence through online channels, promoted by the statistic that 16% of domestic incidents are reported to police.
Avon’s Carley Sparrow, commented: “Harnessing the significant reach of social media, we are determined to confront this issue. Simple and easy to use, we hope the Avon and Refuge 1in4women App helps to spread lifesaving messaging in far reaching, all important social spaces. I was shocked to discover 63 of my female Facebook friends might experience abuse in their life. The personal element to this campaign makes it very powerful and will hopefully send a shockwave of awareness through the online community; empowering women to speak out against domestic violence.”