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Reid Furniture 3x1

Reid Furniture tasks 3X1 with PR and social media brief

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By The Drum Team, Editorial

August 16, 2011 | 2 min read

Furniture retailer Reid has appointed 3X1 to deliver a creative consumer and social media campaign to promote its autumn/winter collection.

The Glasgow PR agency is working with Reid in its search to find Scotland’s best undiscovered music act, alongside Real Radio, with a track by the winning band being professionally recorded for use in the Autumn TV ‘Come Home to Reid’ campaign.

The clients sourced the agency through the Recommended Agency Register website.

David Rich, head of marketing at Reid Furniture explained: “Since 3x1 already represents an impressive number of Scottish companies with strong brand heritage, we feel comfortable joining their stable. The agency has outstanding consumer and retail credentials and a clear understanding of our business needs.”

Julie McGarvey, director, added: “Reid is a well-known household name in Scotland and we will be spearheading a creative multi-platform campaign to drive footfall into their stores and engage consumers online, showcasing the new sofa, dining and bedroom collection.”

Reid Furniture 3x1

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