Harrods appoints I Spy for search marketing
Harrods has appointed digital marketing agency I Spy to assist with its implementation of harrods.coms’ search marketing.
The aim of the contract is to drive the luxury retailer’s online presence in addition to accelerating sales.
Nishma Robb, business development director of I Spy, said: “Harrods is the ultimate luxury department store renowned for its designer brands and exclusive collections.
“We are delighted to be managing their integrated digital search account and are confident that we will increase awareness and drive sales cost effectively for Harrods.com to ensure the business achieves even greater success online.”
In addition to this, Harrods has also announced that it will launch a mobile site in autumn and a new online magazine in September. The magazine will be edited by Nicola Copping, head of content at harrods.com.
David Worby, director of Harrods Direct, said: “These moves form part of our strategy to ensure harrods.com is at the forefront of growth in the online luxury sector over the next five years. Not only preparing harrods.com for increased demand but looking to give the brand a greater global online presence.”