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Alex Salmond VisitScotland

VisitScotland awards Perthshire businesses £18,500

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By The Drum Team, Editorial

August 12, 2011 | 2 min read

The Perthshire Business Tourism Group has been awarded £18,500 from the VisitScotland Growth Fund to help market the region as a top destination for conferences and exhibitions.

First Minister Alex Salmond announced the funding from VisitScotland to the Perthshire Business Tourism Group, which comprises of 13 businesses, today.

The national tourism organisation has match-funded the £37,000 project, which also includes a £4,500 contribution from Perth and Kinross Council, to pay for marketing activity such as arranging press trips, utilising social media and creating a promotional video.

Salmond made the announcement at Perth Racecourse, one of the partners in the Perthshire Business Tourism Group, saying: “Perthshire has beautiful scenery that attracts many thousands of tourists each year, driving the local economy and helping businesses thrive.

“As well as leisure tourism, Perthshire is an ideal location for business tourists, with some fantastic venues that can host conferences, seminars and other events. Today's announcement will help local firms take greater advantage of this lucrative market, driving further growth and bringing even more jobs to the area.”

Sam Morshead, chairman of the Perthshire Business Tourism Group and general manager of Perth Racecourse, said: “Receiving the funding from the VisitScotland Growth Fund is fantastic news for the Perthshire Business Tourism Group in terms of promoting year-round business tourism in the area.

“Thanks to VisitScotland’s funding, we can now move forward with our aim to position and raise the profile of Perthshire as a business destination. There is no doubt that Perthshire is capable of competing with Glasgow and Edinburgh and other Scottish destinations.

“The VisitScotland Growth Fund award, combined with funds from Perth and Kinross Council and the support from VisitScotland’s team, will allow us to move forward and implement an exciting marketing and PR campaign.”

Alex Salmond VisitScotland

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