Bounce n Boom, the song chosen by ad agency driven to soundtrack its latest Vimto ad, has been snapped up by a record label.
All Around The World Records, which represents N-Dubz and Cascada, is officially releasing the track and has shot a music video to help it up the charts.
Cheshire-based driven chose Bounce n Boom, by unsigned Manchester artist DJ Box Bottom, as the backing to its Vimto Lowrider commercial which has been viewed more than 200,000 times on YouTube.
The track also featured as part of Vimto's takeover of the MTV website last month.
Matt Cadman, managing director of All Around The World Records, said: “In uncovering Bounce n Boom the agency has hit upon a track with the potential to be very big in the UK and across Europe.
We’ve observed a strong following on social network sites already, without any radio or TV airplay. In fact some of the early fans of Bounce n Boom feature in the video, so they’ll be able to see themselves on music TV very soon.”
Graham Drury, a partner at driven, added: “We’re delighted for DJ Box Bottom - Bounce n Boom is a great track which fits with the Lowrider concept perfectly. It’s a key link between our broadcast and digital activity for Vimto and has helped create additional buzz around the Seriously Mixed Up Fruit idea.
The track will now receive mass exposure in its own right which should see an additional sales benefit to the brand.”