The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

August 12, 2011 | 1 min read

A new online advertising campaign for L’Oreal featuring ‘expert advice’ for men on how to create a Facebook page, has launched.

The ‘Ask the Expert’ campaign promoting Men’s products by the make-up brand, which has been produced by viral and seeding consultancy The 7th Chamber, will include four videos in total, which will be released over the next two weeks.

As part of the campaign, consumers will also be able to ask The Expert, anything they want to know through a dedicated campaign Facebook page.

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