Bacardi to launch Oakheart spiced rum
Bacardi is to launch a spiced rum brand, called Oakheart, next month, it has been reported.
The launch will then be supported by a £3million marketing campaign, featuring print, digital and outdoor advertising, high visibility POS and national sampling activity.
Liam Newton, marketing director at Bacardi, said that the company is hoping that ‘Oak and Coke’ becomes a memorable bar call.
Bacardi plans to introduce branded tankard style glasses for pubs and bars to create interest around the brand and differentiate it from rivals.