AGA Cookshop appoints Tangerine PR to drive national brand awareness
Cookware brand AGA Cookshop has appointed the consumer team at Tangerine PR to drive national awareness of the brand.
The appointment will see the agency run a national consumer and trade press office in order to run awareness of the AGA Cookshop’s cookware range, while also driving footfall to its 70 shops and authorised retailers.
The agency has also been tasked with delivering a key message that the product range can be used on any cooker, rather than an AGA alone.
Sarah Halton, Tangerine’s director and head of consumer, commented: “AGA is a world famous brand with a heritage second to none, and we are proud to be given the opportunity to help communicate important messages about its Cookshop range.
“Members of my team are specialists in this field, following previous work with Johnson Tiles, Samuel Heath, Rangemaster and Elgin & Hall, making us the ideal partner for AGA Cookshop. We are looking forward to showcasing the product range to journalists and consumers alike.”