James Crawford, by ex-Citypress and Euro RSCG PR man, has launched PR Agency One in Manchester.
The company, which officially launched today, has already completed its first campaign for cloud performance experts Intechnica. The ‘How Fast is the Cloud?’ report compared the speed and performance of Azure, AWS, VMWare and physical servers.
James Crawford, managing director of PR Agency One, said: “Our full service offering has public relations at its core. For some time now the PR industry has been seeing SEO and social media practitioners crossing over into areas that are traditionally the domain of the public relations consultant and vice versa.
“Some PR agencies have had success with full service propositions while others have struggled with up-skilling their staff to meet these new demands. We are starting with a blank canvas and want to ensure clients can access all these services from one place, delivered by staff who understand ‘digital’, but at the same time still are proficient in traditional PR.
“We use SEO insights and other digital disciplines to ensure campaigns work as well in the Sunday Times as they do on blogs, Twitter or YouTube. What is more, our in-house evaluation system OneEval can help track lead generation as well measure key message delivery or reach.”