Dare

This is our London site launches in response to riots

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By The Drum Team, Editorial

August 10, 2011 | 2 min read

Marketing agency Dare has launched a website showing all the positive ways Londoners are pulling together in the face of the riots that have swept the capital's streets in recent days.

This is our London highlights heartwarming sights such as the public's clean-up efforts, teas for policemen and upbeat messages posted on boarded-up shops.

Dare said it had decided to create the site to make use of "the skills we've got in the building" and "to give a bit back to London in such a difficult time".

It is regularly sourcing images and pulling in tewets from hashtags such as #riotscleanup and #lovelondon.

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