The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Five

Digital campaign aims to get more people into caravans

Author

By The Drum Team, Editorial

August 10, 2011 | 2 min read

The Caravan Club has launched a new digital campaign to try to get more people into caravanning.

The ‘Find The Freedom’ campaign, handled by Five by Five, aims to increase awareness of "the delights of UK touring and its viability as an affordable and flexible holiday option".

At its centre is an online competition to win a Swift Challenger Sport caravan worth £16,000. To enter users have to guess where in the UK an outdoor loving family has visited that week from their series of pictures.

Lawrence Bate, director of marketing for The Caravan Club, said: "We launched the ‘Find the Freedom’ campaign because we want people who have never caravanned before to sit up and take notice."

Five

More from Five

View all

Trending

Industry insights

View all
Add your own content +