Viro brand and website created by Kayak and tictoc
Kayak and tictoc have developed and launched a brand and website for green technology company Viro.
Kayak created the name Viro, inspired by the word ‘environment’. The branding company said it aimed to take a less corporate approach for the brand, to make it seem more customer friendly. The agency also created a simple logo.
The brand style has been applied across a range of Viro’s marketing literature including its corporate brochure.
Tictoc then developed the website for Viro, using the brand designed by sister company Kayak as its basis. The aim of the site is to showcase the experience of the company and encourage engagement, as well as being fully optimised for search engines.
David Lewington, sales director at Viro, said: “After an initial briefing in Glasgow, Debbie and her team set to work on creating a name, identity and brand for us.
“Since then Kayak and their sister company tictoc have gone on to produce a brand, brochure and website that we are so very proud of.”