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Cross Country Trains

CrossCountry targets students with Facebook campaign by McCanns

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By The Drum Team, Editorial

August 9, 2011 | 2 min read

McCann Manchester is running a Facebook campaign for CrossCountry trains offering hard-up students the chance to win one year's university tuition.

With all 123 universities and colleges in England planning to charge £6,000 or more from 2012, the train operator is giving UK students the opportunity to have their university fees paid (up to £3,375) for the forthcoming academic year.

To enter students need to 'Like' the Student Rail Deals page on Facebook, which has been set up by McCann's PR and social media team.

Louise Blyth, head of marketing at CrossCountry Trains, said: “As a brand which offers exclusive benefits to students, CrossCountry intends for the Student Rail Deals Page to evolve into a central hub for students in Britain, where they can engage in conversation and share news and advice, such as money saving tips and student events.”

Robin Wilson, Director Digital PR and Social Media at McCann Manchester, added: “The student market is extremely important to CrossCountry, which is why they are dedicated to offering unique discounts available to the students who use their services, allowing the students to make great savings.”

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