Specsavers enlists CGI Koala to promote contact lens offer
A new TV campaign from Specsavers has been launched to highlight the brand’s low price proposition for its contact lenses.
The campaign, by the company’s in-house creative department, features a computer generated Koala bear, created by Framestore.
Graham Daldry, creative director of Specsavers commented: “The ad is an engaging way of saying that Specsavers has low contact lens prices. The koala has been executed with such charm and brilliance by the CG geniuses at Framestore, and directed with such panache by Henry Littlechild, that I am confident it will be liked and remembered. Rather than overtly stated, our familiar “Should've gone to” catchphrase is implied – it would have been heavy-handed to use it in this context.”
The campaign went live yesterday (7 August).