The Drum Awards Festival - Creativity

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10 Yetis Rich Leigh Digital

Social Buzz Podcast - What is good social media?


By The Drum Team | Editorial

August 8, 2011 | 1 min read

The inaugural Social Buzz podcast sees Craig McGill joined by 10 Yetis account director Rich Leigh, Ketchum Pleon digital strategist Kate Matlock and Digital Mud strategist Murray Cox for a rapid fire spin through the latest social media hot topics.

Topics up for discussion include: Recent good and bad social media examples, just how enforceable are social media guidelines by employers, does social media impact genuinely lead to increased sales... and has the Old Spice campaign really rehabilitated the brand?

Get more details on this year's Social Buzz Awards at

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10 Yetis Rich Leigh Digital

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