MediaCom Worldwide launches global sports division
MediaCom Worldwide has launched a new global sports division, MediaCom SPORT, which will be headed by Marcus John.
The new division is said to offer strategic advice, rights negotiation, rights activation and measurement. MediaCom has said the new division has been created due to the increasing power of sports with consumers, and the company’s understanding that clients need to position and market products in this space globally.
Stephen Allan, chairman and CEO of MediaCom, said: “Both consumers and clients are increasingly interested in what sports can deliver.
“MediaCom has previously focused its sports expertise at a local and regional level but we realised that our clients now require a more global and deeper understanding of the sports arena as their budgets continue to shift towards investments in this area and with it a much greater sensitivity to achieve solid returns.
“We need to be able to offer our clients the very best in advice and are therefore delighted to welcome Marcus to MediaCom’s global team. Marcus’ brief is to build the scale of our offer, establish strong ties with right holders and make the best opportunities available to our clients.”
Marcus John (pictured), in the role of global head of sports, will manage the relationship with key sporting bodies and to provide clients with first hand access to these opportunities in order to help them meet marketing challenges. He will also work with the MediaCom beyond advertising team and GroupM’s entertainment & sports partnerships group to connect client engagement in sports across all areas.