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ITunes Apple

Apple and Orange join for iTunes rental partnership

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By The Drum Team, Editorial

August 8, 2011 | 2 min read

Orange is launching a film to go service for customers, which will allow a free movie rental a week.

There is only one download, provided by Apple’s iTunes, which is available under the deal each week. This week the film is My Blueberry Nights, and The Wrestler is the film available next week.

Customers text ‘filmtogo’ in order to get a code which can be used on the Film to Go website. The code can be used to open iTunes and download the film. When downloaded, it is available for 30 days, although when viewing begins there is only 48 hours before the film deletes itself.

Orange already has Orange Wednesdays as a promotion for customers, which gives two-for-one cinema tickets.

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