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Photolink boss starts fashion website Little Black Dress


By The Drum Team | Editorial

August 5, 2011 | 3 min read

Photolink founder David Walter has today launched new fashion portal and affiliate shopping website Little Black Dress.

Designed by the Manchester agency's in-house team, the site as its name suggests centres on sartorial staple the little black dress, with features and photography showing how to style it, where to wear it and how to constantly reinvent it to keep it forever fashionable.

The team behind Little Black Dress has also enlisted the help of major fashion players such as Bvlgari, John Lewis and to bring readers seasonal offers and new releases.

"The editorial articles populating the site at the moment address everything from ethical haute couture, showcasing the collections of designers such as Feng Ho, Joe Komodo and K T Brown, to seasonal trends and intriguing designers worth keeping an eye on," said Walter.

"Our talented commissioned writer, Stephanie Whalley, provides an entertaining perspective of the wider fashion realm, reporting on emerging trends and fashion directions with an enchanting wit that is sure to get audiences hooked.”

The site’s first photoshoot was shot by London’s Rachell Smith and featured Miami model Mala Bryan. To help bring the dresses featured on the site to life, the team has commissioned videographer Mark Glenister to shoot videos that show how the dresses sit on the body.

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