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WATCH ON DEMAND FROM 25 Jan 2021
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Lambrini set for TV comeback

Drinks brand Lambrini is set to return to our TV screens in time for the pre-Christmas rush with a continuation of last Christmas’s creative concept of ‘Lambrini and Proud.’

This sees the song “I am what I am”accompany a series of Lambrini girls rein-acting the song in a series of 30 second adverts broadcast nationally with kick spots inbetween episodes of Corrie. Halewood International, manufacturer and distributor of the famous tipple, devised the campaign, which will run from August 28 to September 18, in a bid to reach out to 21-35 year old woman target demographic. Sue Beck, Senior Brand Manager for Lambrini said, “As the ideal drink for occasions throughout the year, Lambrini is enjoying a strong summer trading period and looks forward to the Christmas promotional period ahead. Many brands often experience a lull in Autumn so we want to support retailers and drive sales by putting Lambrini back on TV during this time. “With supporting activity, such an On-Pack Offer to win a trip to New York, running alongside the broadcast, we are expecting retailers to see an uplift in sales throughout this period and through to Christmas.”

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