Feather Brooksbank's Scottish Rajar Round-Up Q2 2011
A round up of the Scottish radio sector's Rajar results for Q2 2011 by Audrey Migot, broadcast account executive for Feather Brooksbank.
Best in show this quarter goes to Forth One which has acquired 50,000 more listeners and 226,000 additional hours quarter on quarter. Considering the size of the TSA, these increases will certainly be noticeable. Real Radio on the other hand hasn't managed to sustain the growth in hours and reach from Q1 Rajar, losing 8,000 listeners as a result, but as they cover the entire central belt, this is a drop in the ocean. The same can't be said for the fall in listening hours unfortunately; 366,000 is a significant decrease compared to the 463,000 that they gained in the last Rajar. This could possibly be the return to the norm, now that the initial hype over new presenters has passed. Capital Scotland meanwhile has acquired new listeners but those listening aren't listening for as long as they used to, with a drop of 341,000 hours.
Complete figures for commercial stations in Scotland are as follows:
Commercial stations in the Scotland Marketplace Central Belt.
Figures quoted are based on QonQ activity
Real Radio Scotland has decreased in weekly reach from 654,000 to 646,000 and is down on total listening hours from 5,998,000 to 5,632,000.
Clyde One has decreased in weekly reach by 4,000 listeners from 579,000 to 575,000 and has decreased in total listening hours from 4,850,000 to 4,779,000.
Clyde Two has increased in weekly reach from 256,000 to 263,000 but has decreased in total listening hours from 1,861,000 to 1,814,000.
Forth One has increased in weekly reach by 50,000 listeners from 299,000 to 349,000 and also increased in total listening hours from 2,963,000 to 3,189,000.
Forth Two has increased in weekly reach by 2,000 listeners from 95,000 to 97,000 and has decreased in total listening hours from 792,000 to 664,000.
Smooth Radio Glasgow has decreased in weekly reach by 12,000 listeners from 261,000 to 249,000 and is up on total listening hours from 1,876,000 to 1,890,000.
Capital Scotland has increased in weekly reach from 460,000 to 467,000 but there has been a decrease in total listening hours from 3,110,000 to 2,769,000.
96.3 Rock Radio has decreased in weekly reach from 69,000 to 67,000 and is also down on total listening hours from 515,000 to 380,000.
Central FM has maintained their weekly reach at 54,000 but has increased total listening hours from 262,000 to 282,000.
Outside the central belt.
Kingdom FM has increased in weekly reach from 76,000 to 81,000 and is also up on total listening hours from 550,000 to 594,000.
Moray Firth Radio has increased slightly from 119,000 to 125,000 and is also up on total listening hours from 1,339,000 to 1,459,000.
Northsound One has increased in weekly reach from 131,000 to 135,000 but is down on total listening hours from 1,215,000 to 1,135,000.
Northsound Two has decreased very slightly in weekly reach from 42,000 to 41,000 but is up on total listening hours from 308,000 to 310,000.
Original 106 has decreased in weekly reach from 45,000 to 44,000 and has also decreased in total listening hours from 279,000 to 243,000.
Borders Radio has maintained their weekly reach of 61,000 and has decreased on total listening hours from 845,000 to 793,000.
Tay AM has increased very slightly in weekly reach from 70,000 to 71,000 and is up on total listening hours from 686,000 to 786,000.
Tay FM has decreased in weekly reach from 130,000 to 127,000 and has increased on total listening hours from 1,327,000 to 1,334,000.
Wave 102 FM has decreased slightly in weekly reach from 32,000 to 30,000 and is up on total listening hours from 217,000 to 252,000.
West Sound has increased in weekly reach from 182,000 to 189,000 and has decreased in total listening hours from 1,881,000 to 1,811,000.