Cher Lloyd single promoted through Ocean Outdoor digital screen 'takeover'

To promote Cher Lloyd’s debut single ‘Swagger Jagger’, Ocean Outdoor has used large outdoor Eat Street digital screens as the climax to a seven-day countdown.

Then ‘takeover’ of the large format screens, saw them play the full music video, along with a pre-recorded message by the singer, inciting her fans to attend a signing session at HMV in Westfield Centre.

Those who attended and bought the CD, were also given a limited edition wristband to access the signing.

The single is the first from Cher Lloyd’s debut album which will be released by Simon’s Cowell’s record label Syco Music in the coming months.

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