Author

By The Drum Team | Staff Writer

August 3, 2011 | 1 min read

Brewer Greene King, known for Old Speckled Hen ale, has launched a new ‘lighter’ golden beer which will feature in Dave idents.

Brewer Greene King, known for Old Speckled Hen ale, has launched a new ‘lighter’ golden beer which will feature in Dave idents.

Launched this month, Old Golden Hen is being marketed as a beer that is more refreshing and has more flavour.

Dom South, Greene King brewing and brands marketing director said: “Our new beer “Old Golden Hen” provides the true taste of refreshment. It is perfect for all occasions, but I recommend that it is best enjoyed chilled, with friends.”

The new beer will be featured in idents alongside Old Speckled Hen as part of the brand’s sponsorship of prime time on entertainment channel Dave.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Advertising

More from Advertising

View all