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23red builds team with trio of new faces

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By The Drum Team, Editorial

August 3, 2011 | 2 min read

Brand communications agency 23red has boosted its executive team with a host of new appointments.

Senior planner Liz Tindall, account director Gemma Beckenridge and new business manager Anna Stone will join the agency this month.

Tindall will lead the strategy department, working on campaigns including the Department of Health's Change4Life initiative and Bacardi's Champions Drink Responsibly drive.

She joins from Meteorite, where she worked on brands including The Guardian, Blackberry, Costa and Argos.

New business manager Stone, who has previously worked with agencies including Engine Group, Cogent Elliott and Digitalis, will be on the hunt for more clients.

And account director Beckenridge joins from marketing agency Result, where she worked on the Morrisons account and specialised in sponsorship activation.

Jane Asscher, managing partner and founder at 23red, said: "Having a strong senior team to lead the agency is vital to success. Anna, Gemma and Liz will invigorate our offering; each has a comprehensive understanding of client needs and will form an integral driving force at the agency.”

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