Seat

SEAT advertising campaign launched by Motoring.co.uk

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By The Drum Team, Editorial

August 2, 2011 | 2 min read

Motoring.co.uk has launched a display advertising, test drive and brochure campaign for SEAT for brand promotion.

The motoring website has signed eight motor manufacturers for the start of Q3 using its Response Package, which provides manufacturers with live leads for test drives and brochure campaigns.

All dealer advertising for new and nearly new car promotions and offers are run across What Car? as well as Motoring.co.uk.

Chris Green, co-founder and sales director of Motoring.co.uk, said: “We have created a display, test drive and brochure campaign for SEAT, which harnesses the clever optimisation of our website around New Car Search, Research and Valuation Channels.

“This, combined with our new direct response techniques, will deliver a very successful campaign and highly accountable ROI for SEAT.”

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