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Big turns cars into cabs for DriveMyCarHome

DriveMyCarHome.co.uk, the service that offers people a driver to get themselves and their car home safely after a drink, is launching an ambient campaign created by Big Communications.

For the 'We Make Your Car Your Cab' campaign the Leicester agency has created taxi signs with a magnetic strip so they can be placed on top of parked cars in busy areas.

When drivers approach their car, they'll find a short explanation about how they can book themselves a personal driver who will arrive on a foldable scooter, put it in the boot of their car and then take them and their car home.

"We wanted to create an idea that exists outside the pub environment, something that would grab the public’s attention and deliver the benefits of this service in a unique way," said Big MD Mike Phillipson.

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