The Oxford Playhouse is crediting a brochure, designed by communications agency Uniform, with creating its most successful start to its Autumn & Winter season.
The brochure, released in July, was mailed to 35,000 people, with another 15,000 being distributed to key points across Oxford, which led to its most successful day for an Autumn brochure review.
Michelle Dickson, director of Oxford Playhouse, said they were delighted with the figures adding: “Obviously everyone
is very pleased. The quality of the production gives the feeling of a book rather than a brochure. Uniform has found a
way to curate the brochure so it appeals to everyone, and all the different target audiences, while coherently
promoting everything taking place.”
The agency has been working with the Playhouse for three years, overseeing a rebranding and implementation exercise.
Dickson said the brand development was in line with the objective of broadening the appeal of the theatre and attracting more diverse audiences.
Tim Sharp, design director at Uniform, said: “ItÊ¼s great to be able to develop their brand presence and build their relationship with the audience.
“WeÊ¼ve also proved that the brochure can appeal to different audiences despite the high volume of shows and wide variety of audiences.”
Uniform also handles the theatreÊ¼s annual review, advertising, posters, displays and sub brand work.