Modern Marketing

Top agency bosses to talk at MiNetwork's Open More Doors, Win More Business event


By The Drum Team | Editorial

August 1, 2011 | 4 min read

In August four of Scotland's most successful marketing agency bosses are going to reveal some of the secrets that open the doors of clients and help the to win more business. If you want some inspiration, sign up today.

Speaking as part of a panel at the event in Edinburgh will be Ian McAteer, managing director of The Union. Prior to launching The Union, McAteer worked in London at Saatchi & Saatchi and at Edinburgh agency Faulds where he was responsible for winning and handling many of Scotland's biggest accounts at that time. He co-founded The Union in March 1996 and from scratch developed it rapidly into one of Scotland's leading advertising agencies winning clients such as Baxters, Velux, s1, Intelligent Finance and the Scottish Government.

Joining McAteer on the panel will be Simon Farrell, managing director of design consultancy Tayburn. Since joining Tayburn as MD from Manchester agency The Chase, Farrell has been instrumental in the agency's growth alongside clients that include Royal Mail, Princes, Aggreko, Heineken and STV.

The third panel member will be Susie Fraser, managing director of Glasgow based PR and sales promotions business Incentive Media. Fraser is an expert at opening the doors of some of the High Street's biggest brands after spending much of her career working in newspaper promotions in London. Since launching Incentive Media, Fraser has gone on to build a business that works with clients and partners such as, ASDA, WHSmith, The Sun, Superdrug, BHS, USC, Miss Selfridge and many more. More panelists will be added during the coming days.

Richard Draycott, managing director of MiNetwork, said: "Our panelist have been chosen for their proven ability to open doors, convert business and develop longstanding relationships and I'm delighted that they have agreed to come along to share some of their expertise with us. It's never been more important to have a sold new business strategy than it is today and every little piece of advice can help you to better develop your strategy to winning the clienst that will transform your year or even your entire business."

The Open More Doors, Win More Business event takes place on Wednesday 24th October at The Roxburgh Hotel in Edinburgh, from 6.30pm to 8.30pm. To book your ticket to attend this event please visit MiNetwork's website.

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