Company Pictures is to launch a website to complement a new E4 series, Beaver Falls, developed by Stardotstar.
The Manchester digital agency has created BeaverLeaks,com to help promote the six-part series about three Brits on a ‘working’ holiday at a summer camp in California.
The site allows the user to take the role of ‘The Happy Camper’ who aims expose the goings on at the camp, allowing users to leak content of what happens during the programme in order to engage with the programme’s audience.
Aspects of the series will be revealed online at the same time as they are during the programme, as well as during advertising breaks Twitter will also be used to expand on the story and its happenings. Private emails of characters and text conversations not seen in the television programme will also be leaked through the website, offering new content for fans.
Beaver Falls begins on E4 tonight (27 July).